th Welcome to the Proceedings of WISE 2010 -- the 11 International Conference on Web Information Systems Engineering. This year, WISE returned to the place where the inaugural conference was held in 2000, Hong Kong. WISE has also been held in: 2001 Kyoto (Japan), 2002 Singapore, 2003 Rome (Italy), 2004 Brisbane (Australia), 2005 New York (USA), 2006 Wuhan (China), 2007 Nancy (France), 2008 Auckland (New Zealand), and 2009 Poznan (Poland). Continuing its trend, this year's WISE provided a forum for engineers and scientists to present their latest findings in Web-related technologies and...