"Fritos(r) Pie" is an insider s look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company s founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company s early days, the 1961 merger that created Frito-Lay, Inc., and beyond.
In 1932 C. E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble...