This book strives to build concepts by discussing the physicians, pharmaceutical retailers and wholesalers responses to marketing activities of drug companies. The pharmaceutical sector is a cornerstone of the Indian Economy. The Indian pharmaceutical industry is playing a key role in promoting and sustaining development in the vital field of medicines. The book provides an in-depth understanding of the physicians, pharmaceutical retailers and wholesalers behaviour- the heart of pharmaceutical marketing. It covers important material that is often missing in physicians and pharmacists...

This special book is conceived to highlight mitochondrial structural and functional integrity and how they are associated with several human diseases such as cardiovascular, cancer, renal, neurological disorder, and genetic disorders. The chapters contributed by leading mitochondrial researchers in the handbook will take us through the novel pharmacological strategies via mitochondria to understand their physiological and pathological role as well as present them as therapeutic targets.