The constant growth of the cruise industry requires shifting the focus from customer acquisition to customer retention. Therefore, it is necessary to define factors that are crucial for customer retention. As food consumption is a precondition and a principal component of our daily life, the study intends to examine whether catering aboard of cruise ships is a factor that determines the level of satisfaction and as a result influences the loyalty behavior of cruise passengers. For this purpose, the role of catering during holidays is defined and online consumer reviews as a form of...