Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer of know-how towards suppliers. In multilevel business-to-business relationships, suppliers often have the best or the only access and comprehensive knowledge about the end users. Therefore, suppliers...
Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers...
Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Friedrich-Alexander-Universitat Erlangen-Nurnberg (Fachbereich Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Das Management von Innovationen beschaftigt Theorie und Praxis bereits seit vielen Jahren. Insbesondere bei groen Unternehmen wird immer wieder auf die Notwendigkeit eines Innovationsportfolios hingewiesen, was oft jedoch nicht umgesetzt wird. Dieser Beitrag gibt einen Uberblick zum Hintergrund des Innovationsportolio-Managements, stelle einige wissenschaftliche...
Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Friedrich-Alexander-Universitat Erlan...
Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Unternehmensf hrung, Management, Organisation, einseitig bedruckt, Note: -, Friedrich-Alexander-Universit t Erlangen-N rnberg, Sprache: Deutsch, Abstract: Diverse Studien zeigen, dass zwischen 40 und 90 Prozent aller neu eingef hrten Produkte, je nach Branche, nach der Markteinf hrung scheitern (Gourville, 2006, S. 100). Ernst (2001, S. 2f) beziffert die Misserfolgsquote bei der erfolgreichen Umsetzung und Markteinf hrung innovativer Produkte sogar auf 50 bis 80 Prozent. Vor diesem Hintergrund gewinnt das Marketing von...
Wissenschaftlicher Aufsatz aus dem Jahr 2011 im Fachbereich BWL - Unternehmensf hrung, Management, Organisation, einseitig bedruckt, Note: -, Friedric...
Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite separately and (if at all) with only few contacts and interactions between each other. But looking at this fields with a 'fresh eye', they can be interpreted as essential parts of an holistic macro-model of innovation and entrepreneurship. This model describes the whole process from the creative early steps of idea management and opportunity recognition over idea development up to the (successful) commercialization of these ideas. It is one of the characteristics of this process...
Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite separately and (if at all) with only f...
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.
If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix.
Such...
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be ge...
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with...
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next p...
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in terms of creativity, product development, and process change. In line with the constant globalization of innovation, the second volume of Revolution of Innovation Management offers a variety of international...
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It disc...
The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership...
The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creati...
