Sarah Palin's 2008 vice presidential candidacy garnered tremendous levels of interest, polarizing the American public-both Democrats and Republicans alike. While many have wondered who she "really" is, trying to cut through the persona she projects and the one projected by the media, Beail and Longworth analyze why she touches such a nerve with the American electorate. Why does she ignite such passionate loyalty - and such loathing? How did her candidacy mobilize new parts of the electorate?

Using the notion of "framing" as a way of understanding political perception, the...

Mad Men, using the historical backdrop of the many events that came to demarcate the 1960s, has presented a beautifully-styled rendering of this tumultuous decade, while teasing out a number of themes that resonate throughout the show and connect to the contemporary discourses that dominate today's political landscape. The chapters of this book analyze the most important dimensions explored on the show, including issues around gender, race, prejudice, the family, generational change, the social movements of the 1960s, our understanding of America's place in the world, and the idea...