Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why...

Eight Amazing Engineering Stories reveals the stories behind how engineers use specific elements to create the material world around us. In eight chapters, the EngineerGuy team exposes the magnificence of the innovation and engineering of digital camera imagers, tiny accelerometers, atomic clocks, enriched uranium, batteries, microwave ovens, lasers, and anodized metals. In addition, short primers cover the scientific principles underlying the engineering, including waves, nuclear structure, and electronic transitions. "In Depth" sections cover entropy, semiconductors, and the mathematics of...

Albert Michelson's Harmonic Analyzer celebrates a nineteenth century mechanical calculator that performed Fourier analysis by using gears, springs and levers to calculate with sines and cosines-an astonishing feat in an age before electronic computers. One hundred and fifty color photos reveal the analyzer's beauty though full-page spreads, lush close-ups of its components, and archival photos of other Michelson-inspired analyzers. The book includes sample output from the machine and a reproduction of an 1898 journal article by Michelson, which first detailed the analyzer. The book is...