Business schools have come under fire in recent years with criticisms centring on their academic rigour and the relevance of business education to the 'real' world of management. Alongside this ongoing debate, increasing international competition and media rankings have led to a fierce struggle between business schools for positioning and differentiation. These are among the challenges that are faced by the dean of the modern-day business school. In this book, Fernando Fragueiro and Howard Thomas show how deans of business schools can meet such challenges in terms of strategic direction...