Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.

The first half of the book examines the four core elements of product development: -
the business strategy directing product development; the various steps in the product development process; the knowledge required...