Diplomarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, European Business School - Internationale Universitat Schloss Reichartshausen Oestrich-Winkel (Betriebswirtschaftslehre), Sprache: Deutsch, Abstract: Inhaltsangabe: Abstract: Technical advances and strategic reconsiderations in the Business-to-Business (B2B) market have led companies to meet new challenges with innovative forms of collaboration. Since 1999, industrial organizations have separately attempted to enable common interfirm trade with the help of...