Frustrated by the indifference of the music industry and the stacks of homemade CDs gathering dust in their closets, brothers Heth and Jed Weinstein made the radical decision to bring their music directly to the masses. They began playing on street corners, in subway stations, and wherever else they could connect with a live audience. To their surprise, far from this being the terminal stop of a dead-end career, busking turned out to be just the beginning as crowds of stressed-out commuters gathered around, cheering them on, subscribing to their mailing lists, and actually buying some of...