The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all -- build relationships, establish trust and value, maximize efficiency and generate bottom line results.

In her new book, 42 Rules To Turn your Prospects into Customers (2nd Edition), Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable...