Reduplication of vowel variation, that's how the Oxford English Dictionary describes the kind of rhyming, near-rhyming and reverberating expressions that occupy a big part of this book. Reduplicated words often have one word that supplies the basic sense and a rhyming, frequently meaningless word that provides emphasis (super-duper, herky-jerky). Other reduplications are repetitions for emphasis or provide subtle changes of meaning (kissy-kissy, hush-hush), and those with two meaningful parts (flower-power, sing-song) or at least once-meaningful bribble-brabble, hockerty-cockerty). Other...

This useful, playful reference clears up language misuse and mix-ups to help anyone get their word use straight, whether they're writing books, blogs or emails.