Buying gummy bears and a porn magazine plus living alone could classify you as a pedophile. Living in 90210 and working within the fortune 500 could classify you as upper class. What you buy, where you live, what you do, who you know, all creates a demographical portrait of you as an individual. As that individual you can be compared to the various groups within society deemed necessary by insurance and marketing companies, financial institutions, law enforcement, and even the government. Welcome to the information age where even the most mundane or trivial data stored on a computer can...

Buying gummy bears and a porn magazine plus living alone could classify you as a pedophile. Living in 90210 and working within the fortune 500 could classify you as upper class. What you buy, where you live, what you do, who you know, all creates a demographical portrait of you as an individual. As that individual you can be compared to the various groups within society deemed necessary by insurance and marketing companies, financial institutions, law enforcement, and even the government. Welcome to the information age where even the most mundane or trivial data stored on a computer can...