On November 15, 1980, two young homebrewers opened a microbrewery in northern California, naming it after a nearby mountain range. Thirty years later, Sierra Nevada Brewing Co. is widely recognized as a leader of the craft brewing revolution that has changed American beer's reputation around the world. Rob Burton, professor of English at California State University, Chico, tells the story of the company's astonishing rise to success.
On November 15, 1980, two young homebrewers opened a microbrewery in northern California, naming it after a nearby mountain range. Thirty years later,...
