This book was partly born of frustration - personal frustration with how complicated the simple act of trying to watch TV can be, and the professional frustration of being around almost twenty years of television-, advertising-, and technology-industry floundering with how to better reach TV audiences. The internet, we argue, is finally ready to change all that. Not in the way most people think and experts talk about incessantly - Jetsons-like visions of TV everywhere anytime. While it can do that, the internet can also do something much more powerful for viewers, programmers, and advertisers...