Going Up: Proven Strategies for Reaching Higher Levels in Business If you're looking for sugar-coated motivational speeches, you won't find it here. The authors of Going Up give you the same "in-the-trenches" insight on business success that they have implemented with some of the most successful and recognizable corporations, entrepreneurs and celebrities in the world. If you are an entrepreneur, business executive, or a sales and marketing professional, you will find dozens of practical "how to" tips and strategies for building your business in today's competitive marketplaces. Marketing...

How Do People Really Make Decisions?

We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that's rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they're based on faulty assumptions we make about the data we're working with.

These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them....

Marketing is psychology, in practice. That's all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.

Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world's most successful online companies.

The purpose of this book is to eliminate the guesswork for you. To equip you...