Making an online community that grows and survives isn't easy. It takes planning, vision and dedication. Most companies aren't prepared to invest the time and manpower it takes to make it happen, and when their communities fail to prosper, they blame it on chance.

But chance doesn't play a part in whether or not you respond to your community's needs. Successful online communities don't just happen, but with proper care and feeding your company can build a community that surpasses all of your expectations. If you are kind to the people who make up your community, you'll gain a sold-out...