Seminar paper from the year 2002 in the subject Cultural Studies - European Studies, grade: 1 (A), University of Leeds (Cultural Studies department), course: Carnival, 32 entries in the bibliography, language: English, abstract: Carnival, as an ideal type identified by Cohen, is a season of festive popular events that are characterized by revelry, playfulness, and overindulgence in eating, drinking and sex, culminating in one or two days of massive street processions by masqued individuals and groups, playing or dancing ecstatically to the accompaniment of loud and cheerful music. Also, every...

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Funoten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts...

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain...

Scholarly Research Paper from the year 2003 in the subject Communications - Media and Politics, Politic Communications, grade: 84, University of Leeds (Communication and Cultural Studies), course: Advanced Cultural Production and Policy, 125 entries in the bibliography, language: English, abstract: The early internet, whose invention some authors compare to the revolution the exploitation of the power of steam brought about, was developed in the US in an university and military context and mainly financed by ARPA, the US Department of Defence Research Agency. In the 1970s in the US thought...

Diploma Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Leeds (Trinity & All Saints College), course: Media Dissertation, 129 entries in the bibliography, language: English, abstract: For better or for worse, we live in what has been called a brandscape - a branded world - today. We are at a time in history when brands go beyond being business platforms to becoming symbols of our times. An increasing proportion of our lives is mediated by brands like McDonald′s, Sony and Budweiser, which often...

Essay from the year 2003 in the subject Cultural Studies - European Studies, grade: 86, University of Leeds (Trinity & All Saints College), course: National and Global Culture, 23 entries in the bibliography, language: English, abstract: For at least the last two-and-a-half decades, critical theory in the humanities and social sciences has been concerned, amongst other things, with exploring the myths and fictions of nationalist thought. Instead of the coherence of imagined communities, or even the unity of the individual subject, it emphasises the multiple, shifting, fragmented and often...

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 80, University of Leeds (Trinity & All Saints College), course: Cultural Analysis, 41 entries in the bibliography, language: English, abstract: At the beginning of the new century the perception that we are living at a time of deep change, in practise as well as in thought, is widespread. In recent years the social and human sciences proclaimed that we are entering a time of endism, a period of post-capitalism, post-industrialism, post-socialism and above all of post-modernism and post-modernity. The...

Examination Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 78, University of Leeds (Trinity and All Saints College), course: Adnaced Marketing, uber 103 Funoten entries in the bibliography, language: English, abstract: At the heart of the traditional approach to business strategy lies the assumption that by applying a set of analytical tools, executives can predict the future of any business accurately enough to allow them to choose a clear strategic direction. However, what happens when the...