Today, innovations and new products are considered as the order winners in the marketplace more than ever. The long-term survival of a company often depends on its innovation abilities. This is so because successful innovation and new products introduction can play a vital role in the marketplace for companies. The target of this book after presenting a brief overview of the innovation concept, is to examine the role of technology-push, market-pull and time to market in the approach to successful innovation. In the technology-push, the role of research and development, employees creativity...