Marketing Communications and the English language are inextricably linked in the onward march towards globalisation. Consumer attitudes towards brands, technologies, and the use of products are evolving, and the industry is consolidating. Global brands have strong consistent brand cultures, which call for unified and cohesive marketing approaches. English is the underpin of these changes, so anyone involved in marketing communications today needs to be able to work wholly or partially in English. Marketing Communications in English does exactly what it says on the tin. This is the book in...