Diploma Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (A), Middlesex University in London, 66 entries in the bibliography, language: English, abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ′pillars′ are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be...

Seminar paper from the year 2002 in the subject Business economics - Economic Policy, grade: 1.3 (A), University of Manchester (Manchester School of Management), 37 entries in the bibliography, language: English, abstract: This paper adresses how the defence of local culture is becoming an increasing concern in the current era of globalisation, as diminishing transport costs and new forms of communication are enabling worldwide dissemination of products and ideas. The import of cultural goods from nations with disparate values and traditions is investigated, which could potentially cause the...

Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches,...

Seminar paper from the year 2002 in the subject Business economics - Personnel and Organisation, grade: 2.4 (B), University of Manchester (Manchester School of Management), 43 entries in the bibliography, language: English, abstract: How and to what extend do labour systems in general, and wage-setting mechanisms in particular, differ amongst the three biggest economies of the world, namely Japan, Germany, and the United States? Does the trend towards increasing trade liberation lead to pressure to harmonise different wage-setting systems? If so, what is the evidence for convergence?1 What...

Essay from the year 2003 in the subject Business economics - Personnel and Organisation, grade: 2.1 (B+), The University of Hong Kong (-), 7 entries in the bibliography, language: English, abstract: This paper will consider how Johnson & Johnson (J&J) and Unilever recruit and select managerial staff, and how these companies focus on the development of managerial staff. Both similarities and differences will be highlighted in each section. Further, a critical examinination of the benefits and challenges of the overall strategies and policies are investigated. Finally, the last part of this...

Master's Thesis from the year 2003 in the subject Business economics - Economic Policy, University of Manchester (Manchester School of Management), 103 entries in the bibliography, language: English, abstract: The importance of the World Trade Organisation (WTO) for international free trade today has enticed China to join the WTO in December 2001. The significance of WTO membership for China cannot be underestimated, inevitably speeding up much-needed economic reform in the country. The gradual transition from a planned- to a market-economy is expected to continue in the future. The severity...

Seminar paper from the year 2002 in the subject Business economics - Miscellaneous, grade: 2.3 (B), University of Manchester (Manchester School of Management), 32 entries in the bibliography, language: English, abstract: In the last twenty years, many researchers and even governments have undertaken studies concerning small, innovative firms operating in new technology sectors. Different researchers have concluded different things from different studies, and different opinions prevail in many areas. The underlying notion of the paper is to question if large firms are better at innovation than...

Research Paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3 (A), The University of Hong Kong (-), 22 entries in the bibliography, language: English, abstract: This paper examines the concept of eCurrency and how it has been used globally, and then highlights how this could be applied in Hong Kong. The situation in Hong Kong was assessed, and it is believed that Octopus is able to take advantage of its strong brand name and wide use taking its business online to an extended business model, termed...

Inhaltsangabe: Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three 'pillars' are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived importance of Frequent Flyer Programs. Findings from a detailed literature review and a survey show that customers do indeed perceive these issues as...

Doctoral Thesis / Dissertation from the year 2003 in the subject Business economics - Trade and Distribution, Manchester Metropolitan University Business School (International Business and Management), language: English, abstract: Inhaltsangabe: Abstract: The importance of the World Trade Organisation (WTO) for international free trade today has enticed China to join the WTO in December 2001. The significance of WTO membership for China cannot be underestimated, inevitably speeding up much-needed economic reform in the country. The gradual transition from a planned- to a market-economy is...