"Ambitious and original. It belongs on the reading list of anybody who hopes to use Richard Dawkins's insight into memes. That it is entertaining is a bonus" (Daniel Dennett, New Scientist, Letters)--now in paperback. Throughout history, we humans have prided ourselves on our capacity to have ideas, but perhaps this pride is misplaced. Perhaps ideas have us. In this book, science writer and documentary filmmaker Jonnie Hughes investigates the evolution of ideas, taking a look at how they seem to have lives of their own. Adopting the role of a cultural Charles...
"Ambitious and original. It belongs on the reading list of anybody who hopes to use Richard Dawkins's insight into memes. That it is enterta...
