Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives.

Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. Accompanied by a brand new app for iPhone and Android as well as a companion website, this is an easy dip in, dip out guide with a focus on successful execution.