Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed asthe emerging powerhouse of the twenty-first century. The Chinese markets attractiveness to international marketers has also received significant boost as a result of the countrys admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the worlds largest market. Being viewed as a new frontier for consumer good investment...
Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed asthe emerging powerhouse of the twenty-first ce...
