This book sheds light on the emotional side of risk taking behaviour using an innovative cross-disciplinary approach, mixing financial competences with psychology and affective neuroscience. In doing so, it shows the implications for market participants and regulators in terms of transparency and communication between intermediaries and customers.

This book aims at providing an empirical understanding of the main drivers affecting investors’ preferences in financing new ventures through equity crowdfunding (ECF) and determining fundraising campaign success. ECF is increasing in prominence as a route for new ventures in obtaining external financial resources. To raise capital, entrepreneurs are required to convey quality signals of their proposals with real-time information and knowledge sharing.This book advances knowledge in entrepreneurial finance by investigating the factors that affect individuals’ decisions to participate in...