Reinventing The Wheel presents the story of the struggles and success of Unicycle.com-a company launched during the dot-com bust of 1999 that has grown into a worldwide phenomenon. Written by the founder of Unicycle.com, Reinventing The Wheel features: * inspiration and valuable insights for anyone starting a business * practical advice-what to do and what not to do-for all entrepreneurs * photos, facts, and anecdotes from the one-wheeled world With a foreword by unicycling great John Foss, Reinventing the Wheel also features special sections by author and unicyclist Carol Etter McLean,...