The past decade in e-commerce will be remembered as one in which age- mediated electronic commerce technology became a reality. The evolution from electronic data interchange technology to electronic marketplaces brought e-commerce to the masses. Yet it was accompanied by numerous challenges - tributed to the exponentialincreasein the e?orts requiredfor searchingandp- cessing information as well as coordinating with the di?erent parties involved. Theintroductionof autonomousagentsin e-commerce, enabling agent-mediated trading, holds the promise of bridging this gap, by facilitating ?exible,...