Heads UP is a harm reduction-based drinking prevention and research project that seeks to promote healthy behavioral choices among college students. Heads UP began as a collaborative project between Dr. Joseph LaBrie and the Heads UP team and the Department of Student Affairs at Loyola Marymount University. The present manual is designed to provide appropriate personnel a step by step process for implementing an empirically validated approach to reduce alcohol-related risk among students in small group settings, as well as ways to enhance risk-reducing programming on campuses. The authors use...