Created especially for the Australian customer

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

• Know your target market -- identify your ideal customers,...

At the age of 46, after years of single-motherhood and the unbearable feeling that life is going nowhere, Carolyn decides to get radically unstuck. After selling her home, giving away most of her belongings, putting her flagging business on hold and ending a destructive love affair, she takes her 12-year-old son, Billy, to live in Aix en Provence, France. Carolyn s very raw and real daily diary entries reveal how she goes about healing herself and recovering her spirituality, creativity and self-love. The pages also explore her, at times, tense but tender relationship with Billy, a boy on the...

In the modern economy, businesses must have heart

The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted--radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just...