Bachelorarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Universitat Wien, 26 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Wenn man heutzutage den Briefkasten offnet, eine Zeitung aufschlagt, das Fernsehgerat einschaltet oder eine Sportveranstaltung besucht, sind sie allgegenwartig. Die Rede ist von Werbungen. Sie versprechen uns weiere Wasche, mehr Fahrfreude, weniger Hautunreinheiten und bessere Abwehrkrafte. Doch warum geben die Firmen mehrere Milliarden Euro fur Werbungen aus, wenn die Studie von...

This book provides a comprehensive overview of the evolution of Beijing's urban structure in the 20th century, analyzing essential social and economic changes in the housing sector. Focusing on the urban changes that took place under the market economy after 1978 and beyond, the book addresses the demolition of courtyard houses in Beijing's old city, the relocation of low-income families from the old city, the government's role regarding housing in the city, and residential segregation in Beijing. Expanding on the author's PhD thesis at the University of Cambridge, it is illustrated with a...

Rapid and sensitive detection of chemical and biological analytes becomes increasingly important in areas such as medical diagnostics, food control and environmental monitoring. Optical biosensors based on surface plasmon resonance (SPR) and optical waveguide spectroscopy have been extensively pushed forward in these fields. In this book, we combine long range surface plasmons (LRSPs), surface plasmon-enhanced fluorescence spectroscopy (SPFS) and optical waveguide spectroscopy with hydrogel thin film for highly sensitive detection of molecular analytes. LRSPs are special surface plasmon waves...

This thesis focuses on magnetic reconnection processes in the boundary layer of the interplanetary magnetic cloud. In addition, after analyzing the particle flux variations in Magnetic Cloud Boundary Layer, the thesis proposes a possible new criterion for the identification of magnetic reconnection in the solar wind.

The fashion industry has a dynamic, ever changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organizations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including:

The fundamentals of fashion supply chain management

Strategic management of the fashion supply...

The fashion industry has a dynamic, ever changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organizations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including:

The fundamentals of fashion supply chain management

Strategic management of the fashion supply...

The proceeding brings together a selection of papers from the 7th International Workshop of Advanced Manufacturing and Automation (IWAMA 2017), held in Changshu Institute of Technology, Changshu, China on September 11-12, 2017.