This book aims to present how emergent media penetrate to all fields of human cultural activity. The content of this volume reflects theoretical and practical discussions on cultural issues influenced by increased adoption of information and communication technologies. New media and Web 2.0 raise increasing attention of academics from wide range of disciplines. Papers, included in this volume, cover coherent choice of topics selected with respect to the actual state of inter-disciplinary debate on emerging media.

The content of this volume reflects theoretical and practical discussions on cultural issues influenced by increased adoption of information and communication technologies. The penetration of new forms of communication, such as online social networking, internet video-casting, and massive online multiplayer gaming; the experience and exploration of virtual worlds; and the massive adoption of ever-emergent ICT technologies; are all developments in desperate need of serious examination. It is not surprising that these new realities, and the questions and issues to which they give rise, have...