Library Associations play a vital role in the development of librarianship. These provide a forum for sharing professional ideas and experiences to find out the solution of professional problems. Library associations promote the status and education of librarians, offer certificate in librarianship, support the librarians and take care of librarian's affairs, struggle for their basic rights i.e. pay scale, salary, professional recognitions, work to improve the working conditions in libraries, support and promote research, offer letter of recognition, scholarships and awards for professional...

The present study was conducted to find out the current situation and perceptions of library professionals about marketing of library and information services and products in university libraries of province of Punjab and Capital of Pakistan--Islamabad. The study focused on the attitude of professional staff working in the libraries towards different aspects of marketing especially the "4Ps" i.e. Product, Price, Place and Promotion. The results revealed that most of the university libraries are not implementing marketing techniques. However, few libraries are using some promotional...