When self-publishing author Michael Malott prepared to do some independent promotion and marketing for his book releases, he quickly discovered two things. First, there was no media directory available to fit limited, independent budgets. Malott found that professional media directories started at several hundred dollars and ran up to well over a thousand dollars. Secondly, Malott found no basic resource directory out there which listed contact info for retail book stores which he could use to direct market his books. Malott would spend almost a year aggressively working and researching to...