"The Petraeus Doctrine for the 21st Century Marketer"
The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it's 1965.
The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on...
"The Petraeus Doctrine for the 21st Century Marketer"
The Owned Media Doctrine is to Marketing what The Petraeus Doctri...
"The Petraeus Doctrine for the 21st Century Marketer"
The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it's 1965.
The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on...
"The Petraeus Doctrine for the 21st Century Marketer"
The Owned Media Doctrine is to Marketing what The Petraeus Doctri...
