"Where are your factories that produce culture? Where are your painters, your composers, your architects, your writers, your filmmakers?" The book opens with Leonardo da Vinci and Qin Shi Huang asking embarrassed contemporary policy makers these questions. The first part of the book is therefore devoted to elaborating a model for producing culture. The model takes into account both the role played by creativity in the production of culture in a technologically advanced knowledge society. The second part of the book examines a selection of strategic sectors: fashion, material culture...

"Where are your factories that produce culture? Where are your painters, your composers, your architects, your writers, your filmmakers?" The book opens with Leonardo da Vinci and Qin Shi Huang asking embarrassed contemporary policy makers these questions. The first part of the book is therefore devoted to elaborating a model for producing culture. The model takes into account both the role played by creativity in the production of culture in a technologically advanced knowledge society. The second part of the book examines a selection of strategic sectors: fashion, material culture...