This book shows the way to micro businesses how to build or transform their business into a social media-enabled enterprise where consumers, employees and prospects connect, collaborate and champion their products or services. Every business can use this emerging media to increase their bottom line figures through sales and this book will show you how.PART ONE introduces the concept of micro business and explains how marketing in small firms in not a miniature of large businesses. PART TWO refreshes the conventional marketing practices in a step wise manner. PART THREE offers a...

The major part of this book examines the impact of Khushhali Bank Limited (KBL), the largest microfinance bank with a huge network of branches all across the country, on the socio-economic characteristics of beneficiary women and to study the improvement in their economy and social status.The findings suggest that micro-credit has positive impact on women socio-economic status and empowerment.It increases to some extent self- confidence and feelings of identity for women in the society.The study also entailed lack of centralized system between the microfinance institutions that increased the...