This book is a compilation of blogs that I have written on stray issues which caught my fancy as well as a few essays and short stories over the period of the last three years. In a sense they are a reflection of life as seen through the eyes of an urban middle class Indian professional who has witnessed his country transforming rapidly from a laid back and sluggish giant into a throbbing engine of world economic growth, that swears by consumerism even as he went about his mundane daily life.