People Buy Brands Not Companies is Dr. Tantillo's game-changing exploration of marketing and how it has been consistently and disastrously misunderstood. His concept of the marketing lens will empower the reader. It will change their businesses and their lives. "There simply isn't anything that can't be analyzed more effectively or run more efficiently and profitably when you apply the marketing lens," writes Tantillo, nationally known as "The Marketing Doctor." His unique approach blends his PhD in Applied Research Psychology with decades of corporate marketing acumen. Marketing is...