Price is a fundamental lever of marketing:
the knowledge of prices and their movements can determine
the success of a firm. Focusing on the services sector and
starting from data collected through a National survey, the
prices movements are measured using a price index to
synthesize the monthly variation of profit margins. First
of all the distribution of survey data and the official
statistics about the target population are used to generate
a simulated population (the relative ...

Daily activity sees data constantly fl owing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, fi ling tax returns and getting involved in politics are...