The book examines the features of private
banking business and focuses on the key roles of client
segmentation, retention and acquisition. A long period of
strong economic growth in both developed and developing
countries greatly increased peoples income levels and
wealth. But things have been changing dramatically. The new
industry reality is a consequence of crisis tests on client
confidence and trust; but the crisis has just accelerated
the situation. Assuming a customer perspective, we
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The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive...