The gender and class one brings to viewing are factors in what meanings are generated by viewers and what modes of viewing they employ. I have attempted to get at this process from both sides, to investigate the impact of the viewer's class and gender on their viewing, but also to look at how class and gender are represented to these viewers. This research investigates the salience of class and gender to the viewing process among viewers who are also class and gender identified. These data are rich with insights into the process of viewing. There remains a paucity in the literature of...