Do the global sports media continue to ignore and downplay female sporting success - or is this invisibility changing? Does the worlds largest media event, the Olympic Games, which places sport at the centre of world attention, also represent a media showcase for the achievements of female athletes?

This is the main focus of this book. It explores womens printed media coverage during the 2004 Olympic Games and brings together the largest quantitative collection of content analyses of media coverage of a single event using the same methodology. Expanding beyond research centred on the...

Do the global sports media continue to ignore and downplay female sporting success - or is this invisibility changing? Does the worlds largest media event, the Olympic Games, which places sport at the centre of world attention, also represent a media showcase for the achievements of female athletes?

This is the main focus of this book. It explores womens printed media coverage during the 2004 Olympic Games and brings together the largest quantitative collection of content analyses of media coverage of a single event using the same methodology. Expanding beyond research centred on the...