Individualistisch, aktiv und gut informiert - auf diese Eigenschaften des "neuen Konsumententyps" kann der Massenproduktionsmarkt nicht eingehen. Mass Customization (kundenindividuelle Massenproduktion) hingegen ermoglicht Unternehmen, diesem Individualisierungstrend zu entgegnen und Produkte in ausreichender Vielfalt und Kundenbezogenheit zu einem erschwinglichen Preis anzubieten. Groe Unternehmen, wie Audi oder Adidas, bestatigen durch ihre Erfolge in diesem Bereich die Wirkung von Mass Customization. Erfolgsentscheidend ist eine digitale Schnittstelle zwischen Produzenten und Konsumenten,...
Individualistisch, aktiv und gut informiert - auf diese Eigenschaften des "neuen Konsumententyps" kann der Massenproduktionsmarkt nicht eingehen. Mass...
The Configurator Database Report 2014 is a listing of the 970 international web-based product configurators which are included in the Configurator Database (www.configurator-database.com). This research and documentation platform was started in 2007 and grew to the biggest collection of online configuration tools that are used in mass customization approaches. The aim of this report is to provide market information, statistics and an overview about different product configuration offerings of mass customization companies. For more information and a preview of the report visit...
The Configurator Database Report 2014 is a listing of the 970 international web-based product configurators which are included in the Configurator Dat...
The Configurator Database Report 2015 is a listing of the 1050 international web-based product configurators which are included in the Configurator Database (www.configurator-database.com). This research and documentation platform was started in 2007 and grew to the biggest collection of online configuration tools that are used in mass customization approaches. The aim of this report is to provide market information, statistics and an overview about different product configuration offerings of mass customization companies. For more information and a preview of the report visit...
The Configurator Database Report 2015 is a listing of the 1050 international web-based product configurators which are included in the Configurator Da...
The Configurator Database Report 2015 is a listing of the 1050 international web-based product configurators which are included in the Configurator Database (www.configurator-database.com). This research and documentation platform was started in 2007 and grew to the biggest collection of online configuration tools that are used in mass customization approaches. The aim of this report is to provide market information, statistics and an overview about different product configuration offerings of mass customization companies. For more information and a preview of the report visit...
The Configurator Database Report 2015 is a listing of the 1050 international web-based product configurators which are included in the Configurator Da...