This book will reveal a strategy that positions you to know and, therefore, be able to precisely meet the needs and wants of your current customers and target market. As a result, you will maximize sales, profits and long-term competitive advantage. It will show you how you can strategically utilize a customer and market survey system to gather high-impact market intelligence and simultaneously strengthen your relationships with your target market and current customers. The book includes: how to leverage an intimate knowledge of your market to optimize the impact on your sales; an...