How does a deadly event, a 9th-grade dropout, a disturbed night on a walk-in cooler, and a 1,066% sales increase collide into one of the most unlikely and uplifting marketing stories ever told? Truth is stranger than fiction... Yes, there are real life examples, case studies and exact word-for-word ads, scripts, and letters that drove a quick and spectacular sales increase... but more importantly - the single premise... the "aha" moment... the eye-opener that gives you instant control over your marketing and sales building efforts. You'll see... The "ad" that drove a 123% sales increase in 31...