Chinas family planning slogans and
posters, looked at over time, reflect an evolution in the
communication approach used by the Chinese government. This
study employs an empirical approach to record family
planning slogans and posters from provinces throughout
China. It is informed by an interrogation of the 5W model,
i.e. "Sender-Receiver-Media- Content-Effect", and the
"Contemporary Situations- Main Problems-Countermeasures"
approach. Specific methods employed in the study are field
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