Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West, uses Goodman's unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes. It was designed to be the ultimate airplane book and entertains the China hand as much as it educates the China rookie through humorous, firsthand narratives that make the reader feel as if Goodman is sitting beside them, having a conversation....