There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. "Inside the Indian Business Mind: A Tactical Guide for Managers" offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams.
The book is not a list of dos and don'ts. Rather, it approaches doing...
There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't...
