Professionell inszenierte Events sprechen die Teilnehmer uber alle Sinne an, sie aktivieren zum Mitmachen und verankern die Marketingbotschaft intensiver im Gedachtnis als andere Marketingmassnahmen. Wie aber wirken Events und warum? In diesem Buch fuhren der Neurowissenschaftler Prof. Dr. Christian E. Elger und die Eventpraktiker Dr. Marc Domning und Andre Rasel erstmals neueste Erkenntnisse uber das Gehirn und langjahrige Erfahrungen im Eventmarketing zusammen. Damit ermoglichen sie eine ganz neue Sichtweise auf den Erlebnischarakter von Events."
Professionell inszenierte Events sprechen die Teilnehmer uber alle Sinne an, sie aktivieren zum Mitmachen und verankern die Marketingbotschaft intensi...
From the 12th to the 15th September 1985 the International Symposium on Methods of Presurgical Evaluation of Epileptic Patients: Basics, Techniques, and Implications for Epileptology and Surgical Epilepsy Therapy was held in Zurich. This symposium was a consequence of the increasing recognition by Europeans, especially from Ger man-speaking countries, of a growing need for surgical therapy of epileptics. The main aim was to provide a venue for critical review and lively discussion of presurgical eval uation protocols, with special emphasis on the electrophysiological aspects, including in...
From the 12th to the 15th September 1985 the International Symposium on Methods of Presurgical Evaluation of Epileptic Patients: Basics, Techniques, a...
This book is to improve our understanding of mechanisms leading to seizures in humans and in developing new therapeutic options. The book covers topics such as recent approaches to seizure control, recent developments in signal processing of interest for seizure prediction, ictogenesis in complex epileptic brain networks, active probing of the pre-seizure state, non-EEG based approaches to the transition to seizures, microseizures and their role in the generation of clinical seizures, the impact of sleep and long-biological cycles on seizure prediction, as well as animal and computational...
This book is to improve our understanding of mechanisms leading to seizures in humans and in developing new therapeutic options. The book covers topic...